Rei Chen
Rei Chan is a Zen Meditation Specialist. She specifically helps busy & high-achieving women find peace and calm in their stressful, fast-paced lifestyles through Zen meditation and practices.
To help attract her target audience of busy and high achieving women, we went with a classic and minimalist look and feel. We chose a monochromatic, black and white color scheme to help convey calmness instead of something more cluttered and saturated.
Our goal was to create a calming, relaxing, and sophisticated brand experience in all her brand touchpoints, not just in her personal meditation sessions.
Rei’s meditation process is visually depicted by a series of abstract and zen-like graphics. The illustrations are inspired by the zen garden patterns to help give a sense of serenity and tranquility.