Suuro
Suuro is a conceptual sustainable clothing brand. Suuro’s clothes are all handmade, ethical, and are designed to last.
When approaching Suuro’s brand, we took their values, personality traits, and target audience into consideration. Suuro’s target audience is conscious and intentional people who want to leave a lighter footprint on this planet. They also value high-quality, long-lasting, and meaningful clothing.
The goal was to create a relaxing and calm brand experience for the customer. We wanted the brand to communicate Suuro’s premium quality clothing and sustainability.